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The Black Swan Theory


With essentially all the music ever recorded just a click away, it can be tricky and time consuming to find new sounds well tuned to your tastes.


Pandora channels are trustworthy but soon tired. The same is likely true of your mp3 collection, and somehow the same six songs to which everyone else is listening arise again and again from the otherwise bottomless depths of Spotify.


Musical magic exists; it really is real. In fact, it's already out there just awaiting proper appreciation. But where?


Here (hear): The Black Swan Theory.


For adventurous ears that ache for ever-fresh inspiration through music, Black Swan Sounds presents a series of masterfully curated, digital-only collections designed to cut through the noise and deliver impactful tracks guaranteed to overcome even the deepest musical rut.

You’ll never forget your old favorite songs, but Black Swan offers sonic attitudes and techniques you never saw coming — tunes you didn’t know you wanted but now need immediately. Promoting a potent blend of ancient soul and futuristic soundscience, Black Swan believes it’s high time we let loose to our new favorite music.


The Black Swan movement is defined by upbeat-itude and rising vibrations. We invite you to tune in and explore the organic unity underlying these spirit-opening sounds.


Investigate The Black Swan Theory now.



The first installment in our series features:


Nistha Raj is emerging as a fresh voice in creative and world music. Her self-released debut album, Exit 1 (described as “edgy, innovative, and clearly awe-inspiring…Indian fusion at its best” by Inside World Music). Nistha pursues new horizons by melding tradition with contemporary innovation, collaborating (thus far) with artists from hip-hop, jazz, classical and rock circles.


Blending yesterday's roots with innovative beats, DJ Drez is recognized as one of the top underground hip-hop turntablists and producers in LA. As the go-to DJ for major yoga festivals and studios, Drez spins the perfect flow to accompany classes before lighting up the dancefloor with his eclectic, organic mixes.


MC/DJ/percussionist/producer Srikalogy (aka Srikala) has established a solid following through hip-hop rooted in confidence without bravado, devotion without preachiness. Emanating from the center of a vibrant, socially conscious, Brooklyn-based scene, Srikala’s sound expresses a message of hope and inspiration, reflecting his deep appreciation for the beauty of life.


Sheela Bringi sings and plays harp, harmonium and bansuri flute. She studied with Cecil Taylor and Meredith Monk, as well as Indian masters G.S. Sachdev and Aashish Khan. The result is a unique, sound encompassing India’s classical music and mantra traditions, and a groundbreaking exploration of American jazz and blues.


Maga Bo connects organic and electronic, traditional and avant-garde, local and global. Inspired by sound system culture and hip hop and dub philosophy, his music is a recontextualizion of riddims and sounds enriched by live vocalists and percussion. Juxtapositions and textures give his work a depth uncommon in electronic music.

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